Do you want to be a corporate video model or presenter? What do corporate video models or presenters do and how can this knowledge benefit you?
On the other hand, are you looking to hire a modelling agency to provide models for your corporate videos?
In this article, an aspiring model or model will learn or add to your knowledge of what a corporate video model or presenter does.
Where the jobs are and how brands can benefit by hiring professional corporate video spokespersons in a COVID-19 landscape.
With more people working remotely and some relying heavily on videos, marketing with videos has become a necessary marketing tool for companies.
Let's get started.
A corporate video presenter is the face and voice of the brand on the internet.
The major goal of a professional video presenter is to entertain and inform a target audience by presenting the brands' information in an attractive packaging that engages the viewer.
What A Corporate Video Model Or Presenter Does
Many brands are not blessed with articulate, charismatic executives who can churn out corporate videos with ease.
Therefore, many companies hire professional video presenters who represent their companies professionally in their corporate videos.
Models who are articulate, compelling and charming are hired as corporate video models or presenters to help companies communicate with their target audience more effectively through great videos.
You've probably seen online, some corporate videos that featured models.
Some companies use models and videos on their 'about us' page that is on their corporate websites to tell their stories.
These beautiful, articulate and charming models communicate the corporate message in an engaging and professional way using specially produced video content.
Some of the corporate work that models do are commercials, corporate overviews, product reviews and demonstrations.
For companies that are blessed with very articulate, charming and charismatic executives, the decision to use in-house corporate talent is pretty easy.
On the other hand, large or small companies that are not blessed with such in-house talent, use professional corporate video models or presenters to make an engaging and compelling case for their companies using corporate videos.
Models who have awesome 'TV presence' are hired as:
Though models are featured a lot in music videos, many companies, hire presenters or models for commercials.
They do so for good reasons.
For instance, it is not always a cool idea to link the CEO or MD of a corporation with the brand.
Besides, unless a company has a very compelling, smooth, articulate and charming, leader, it is much better using articulate and engaging corporate video models or presenters to deliver a result-oriented marketing and branding campaign.